Museum of American Speed - THIS DAY IN HISTORY William C. Durant founded the General Motors Corporation (GM) on this day in 1908, consolidating several motor car companies, including Buick, Oldsmobile, and
![Flint history for sale: William C. Durant's personal letters, photos for sale in on-line auction - mlive.com Flint history for sale: William C. Durant's personal letters, photos for sale in on-line auction - mlive.com](http://media.mlive.com/newsnow_impact/photo/11148413-large.jpg)
Flint history for sale: William C. Durant's personal letters, photos for sale in on-line auction - mlive.com
![Lones Smith on X: "I learned that William Durant founded not only GM, but also founded Frigidaire -- making him the first refrigerator magnate! https://t.co/a8DX8sMeVG" / X Lones Smith on X: "I learned that William Durant founded not only GM, but also founded Frigidaire -- making him the first refrigerator magnate! https://t.co/a8DX8sMeVG" / X](https://pbs.twimg.com/media/GBqN1X5WoAA7dk3.jpg)
Lones Smith on X: "I learned that William Durant founded not only GM, but also founded Frigidaire -- making him the first refrigerator magnate! https://t.co/a8DX8sMeVG" / X
![FILE - This undated photo shows William C. Durant, the founder of General Motors. General Motors survived wars, strikes and the Great Depression churning out Chevys, Cadillacs and other vehicles that often FILE - This undated photo shows William C. Durant, the founder of General Motors. General Motors survived wars, strikes and the Great Depression churning out Chevys, Cadillacs and other vehicles that often](https://c8.alamy.com/comp/2P8D9P4/file-this-undated-photo-shows-william-c-durant-the-founder-of-general-motors-general-motors-survived-wars-strikes-and-the-great-depression-churning-out-chevys-cadillacs-and-other-vehicles-that-often-defined-their-owners-status-in-life-but-less-than-a-year-into-its-second-100-years-its-coming-to-the-end-of-a-road-ushered-by-the-government-into-bankruptcy-protection-ap-photofile-zu-unserem-korr-2P8D9P4.jpg)