![THE MAYBELLINE STORY : Maybelline was America's first Mascara, 1915. Eugene Rimmel's, European, mascaro, was a darkener for men's mustaches. THE MAYBELLINE STORY : Maybelline was America's first Mascara, 1915. Eugene Rimmel's, European, mascaro, was a darkener for men's mustaches.](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKVmiZelvQwOajVtRARMDycrBCONA-TE96D6t1nAnsVBFY_VmUdIjLBU-QnOJMXEehKK3CRalaa8LOxIWp6_cXPEPZFP4cwCYCMTup57ql3_cZOdIaTnMuCwHhgcLwn-UP9MS2yrNzE8bp/s1600/Rimmel+mascara.jpg)
THE MAYBELLINE STORY : Maybelline was America's first Mascara, 1915. Eugene Rimmel's, European, mascaro, was a darkener for men's mustaches.
![An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista](https://fashionista.com/.image/t_share/MTU3NjE0NTAzODI2MTA2MzMy/vintage-maybelline-ad2.jpg)
An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista
![Thomas Lyle Williams created the first Maybelline mascara using petroleum jelly, coal dust, and ashes of a burnt cork | The Vintage News Thomas Lyle Williams created the first Maybelline mascara using petroleum jelly, coal dust, and ashes of a burnt cork | The Vintage News](https://www.thevintagenews.com/wp-content/uploads/sites/65/2018/03/8rzcb0bn.jpg)
Thomas Lyle Williams created the first Maybelline mascara using petroleum jelly, coal dust, and ashes of a burnt cork | The Vintage News
![Some of the first factory made mascaras were by Eugene Rimmel, the founder of Rimmel Cosmetics. | Vintage cosmetics, Vintage makeup, Mascara Some of the first factory made mascaras were by Eugene Rimmel, the founder of Rimmel Cosmetics. | Vintage cosmetics, Vintage makeup, Mascara](https://i.pinimg.com/564x/9e/92/25/9e92254c0e31e4677115510b71dbb916.jpg)
Some of the first factory made mascaras were by Eugene Rimmel, the founder of Rimmel Cosmetics. | Vintage cosmetics, Vintage makeup, Mascara
![TIL in 1915 a farmer saw his sister make her own mascara with coal and petrolium jelly and thought he could make a better product. His invention was easier to apply and TIL in 1915 a farmer saw his sister make her own mascara with coal and petrolium jelly and thought he could make a better product. His invention was easier to apply and](https://external-preview.redd.it/UCgnl4CUK_UxAMuQUJjJ9nf2kzbozoEuIvbwkU64K1A.jpg?auto=webp&s=4ee3973ae3d9b245c8579965f3b8d5c146a33ea9)
TIL in 1915 a farmer saw his sister make her own mascara with coal and petrolium jelly and thought he could make a better product. His invention was easier to apply and
![Byrdie on X: "Whoa, this old school @Maybelline Great Lash ad is all kinds of awesome: http://t.co/yo4mnsS2Me #TBT http://t.co/KAeI79hKyT" / X Byrdie on X: "Whoa, this old school @Maybelline Great Lash ad is all kinds of awesome: http://t.co/yo4mnsS2Me #TBT http://t.co/KAeI79hKyT" / X](https://pbs.twimg.com/media/By83FTAIIAAu7Uw.jpg)
Byrdie on X: "Whoa, this old school @Maybelline Great Lash ad is all kinds of awesome: http://t.co/yo4mnsS2Me #TBT http://t.co/KAeI79hKyT" / X
![An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista](https://fashionista.com/.image/t_share/MTU3NjE0NTAzODI2MDQwNzk2/vintage-maybelline-ad3.jpg)
An Oral History of How Maybelline Great Lash Came to Be the World's Most Recognizable Mascara - Fashionista
![Beautiful Lashes — Quick as a Wink! Helena Rubinstein's Cosmetic Innovations | by The Jewish Museum | The Jewish Museum Beautiful Lashes — Quick as a Wink! Helena Rubinstein's Cosmetic Innovations | by The Jewish Museum | The Jewish Museum](https://miro.medium.com/v2/resize:fit:1400/0*_-bChFr4kwYfcN0K.jpg)